Using Digital Assurance to Reinvent Business Transformation

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With the disruption of the Covid-19 pandemic transforming the business world, reinventing and adopting innovative digital technologies became the need of the hour. As a result, technology leaders worldwide were under tremendous pressure to deliver more business value, facilitate faster digital transformation, and deliver seamless digital experiences. This McKinsey survey has found that many of the digital changes that transformed and accelerated business transformation are here to stay.

Business transformation is a broad term that covers any type of operational, cultural or digital transformation a business goes through to cope with the shifts in the market and consumer behaviour. However, in the post-pandemic world, business transformation became almost synonymous with digital transformation and accelerated digital adoption to ensure business survival and continuity.

Benefits of Business Transformation

Though there might be ‘n’ number of reasons behind a business transformation, the aim is always to enhance business capability, competitive differentiation, and generate customer value. Here are some benefits of business transformation that all the C-level executives, Board of Directors, enterprise architects, business architects, and executive consultants set out to achieve.

Improved efficiency – Adoption of advanced digital technologies delivers effective automation to streamline business processes and operations. Additionally, data-driven, smart business intelligence enables informed decision-making.

Increase in productivity – Robust technological capabilities ensure you maximised output with minimised wastage of resources and time. Automation and data analytics help you in optimum utilisation of resources to increase productivity.

Return on investment (ROI) – Needless to say that when operational efficiency and productivity increase, it automatically results in a better ROI for the business. Though initially, it appears that digital adoption/transformation is more cost-intensive, it starts yielding more returns faster than traditional systems.

Operational safety – In the manufacturing industry, automated production processes keep human intervention at a minimum, thus ensuring more technological control to protect employees from possible health hazards.

Digital Assurance (DA) Business Benefits

Digital assurance services ensure a holistic business outcome, such as streamlining your processes and workflow, faster product delivery, improved capacity, and enhanced customer experience. It is a comprehensive approach to business transformation, much more than implementing digital transformation. 

Also, with Agile and DevOps methodologies playing significant roles in software development today and solution testing becoming a game changer, complete adoption of digital assurance services across the organisation has become the main differentiator.

Digital assurance competency is pivotal in creating value for a business and delivering a consistent customer experience. Here’s how digital assurance contributes to effective business transformation:

Deliver value – While going through digital transformation, end-to-end digital assurance helps businesses leverage the true potential of business value and consistently outstanding customer experience across all digital channels. 

Anticipate business emergency – Optimum digital adoption without advanced due diligence with digital assurance might leave your business vulnerable to cyber attacks in the form of malware, ransomware, trojans and other viruses that results in software getting compromised. Such situations lead to system failure, data corruption, and communication breakdowns, ultimately impacting business continuity. 

Saves cost – Cost-effectiveness is a significant benefit of embracing a comprehensive digital assurance service. Immediate fixing of solutions and, more importantly, anticipating any threat saves more cost than detecting the issue after a technical glitch happens and then attempting to rectify it. 

Enhance customer experience – In today’s customer-centric business world, customer experience is the ultimate determining factor to make or break your business. Digital assurance service ensures your customers get seamless and easy navigation across all the digital channels and applications. 

Digital Assurance Capabilities

Comprehensive digital assurance capabilities should comprise:

Customer experience/User experience assurance – You need consistent quality, easy navigation, continuous performance monitoring, following international standards and guidelines and the latest industry methodologies and approaches.

Omnichannel assurance – Your customers nowadays frequent most digital channels, necessitating cloud-based services with thorough testing across devices, platforms, and browsers. 

Scalability and security assurance – One of the essential requirements of a robust digital assurance service is providing scalability to adjust to the technological demand per business objectives.

Conneqt Advantage

Led by veterans with deep industry experience, we help you set up DevOps driven Digital Assurance platform leveraging industry best tools and practices. As a result, we deliver positive business benefits with the following:

Test automation ensuring schedule adherence – Believing in “Doing once and executing many times”, we ensure 98% schedule adherence through advanced test automation services. 

Ensure better quality and application health – With continuous monitoring and event-based alerts, we ensure Zero production defects. Also, we provide Predictive Analytics driven testing with constant performance monitoring and customer behaviour.

Reduced effort with more testing – We ensure 50% optimised efforts through AI-powered automation combined while eliminating redundant test cases/scripts.

Cost savings with our efficient DA framework – Our advanced DA framework ensures 20 to 30% annual cost savings through continuous monitoring of Cost Of Quality metrics.

So, if you have not digitised your business processes and operations yet and are looking for the right partner with the expertise and industry knowledge.

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