The global digital transformation market is growing tremendously and is expected to reach USD 6.78 trillion by 2029 from USD 1.79 trillion in 2022 while growing at an expected CAGR of 20.9%. So, now is the time for organizations to accelerate their digital transformation to stay ahead and thrive amidst the cut-throat competition. 

Whether you are ready or not, digital technology is changing rapidly, impacting businesses in almost every sector. In today’s fast-moving world, you can’t afford to keep complex business processes that take hours. Automation, rather hyper-automation, is the way to go forward for faster operations, improved efficiency, and adding value to the customers.

Accelerated digital transformation is the “need of the hour”

Accelerating your digital adoption and transforming the way business is done is today’s need if you want to stay relevant to your customers. Additionally, there is a significant paradigm shift in consumer behavior and expectations due to the recent pandemic and the emerging digital-savvy demographic of GenZ and millennials with their newly acquired purchasing power. 

So, one of the significant benefits of accelerating digital transformation is to provide an exceptional digital experience to your customers and convert them into your brand advocates. Delivering a perfect digital experience is the key to competing amidst the massive disruption in every industry.

A perfect Digital Experience to boost customer experience

The quality of digital experiences is crucial for the success of every enterprise, which demands a cohesive approach to quality engineering, monitoring, and analytics spanning applications, devices, and networks. 

77% of brands believe Customer Experience is a significant differentiator [IDC report]. Customers want a great experience and will not hesitate to pay more if they get a good experience that includes every digital touchpoint. A Forrester report found that poor website performance can lose up to 30% of potential online revenue. So, to provide this seamless, easy, incredible digital experience, you need a reliable Digital Assurance partner with industry experience and domain expertise to provide the quality your customers expect.

Are you letting these 5 Digital Experience testing pitfalls derail your user experience? 

Testing all your digital platforms and channels is fundamental to ensuring a seamless, easy-to-navigate experience for your customers. However, there are quite a few challenges in digital experience testing, including the complexity of platforms, cross-browser and cross-device testing, visual testing, continuous testing, and others.

This article provides information on the five most eminent digital experience testing challenges you might come across in your enterprise.

1. Cross-browser compatibility

It can be challenging for digital experience testing as various browsers display the content differently, making it difficult to achieve the intended ‘look and feel.’ As a result, the digital assurance team often uses manual and automation testing to identify and fix compatibility issues.

2. Testing

In the mobile-first world, you must thoroughly test your applications for mobile devices. However, it often becomes challenging as different devices have different OS versions and hybrid apps. Also, testing on real dedicated devices becomes difficult. 

3. Visual perfection

This aspect often gets overlooked, resulting in users experiencing patchy or inconsistent layouts that can be frustrating, to say the least. For this, you need to get early insights on the visual bugs to remain error-free whenever a user visits your application.

4. Continuous testing

Applications often go through changes, with updates in features and functionalities. Hence, you must deploy the changes fast to avoid negatively impacting the digital user experience. However, many enterprises need help to undertake continuous testing successfully.

5. Test intelligence

Receiving actionable test execution insights fast helps in faster decision-making regarding development, application quality, and feature improvement. So, flaky insights are often responsible for losing time in deployment.

Tackle the challenges with Conneqt and maximize user engagement

Here comes Conneqt Digital, empowered by our partner LambdaTest to deliver an unparalleled digital experience with our next-gen AI-powered testing cloud platform. We ensure a unified digital experience to accelerate your time-to-market with superior quality.

1. Cross-browser Testing Cloud

Our cloud-based cross-browser testing solution empowers developers to test their websites and web apps on many devices, operating systems, and browsers. Equipped with cutting-edge features, it helps you ensure a consistent, flawless user experience across different browsers and devices.

Some of the exciting features include:

• Real-time desktop and mobile browser testing on 3000+ live test environments
• View and debug the responsiveness of your web apps on multiple devices and browser resolutions
• Accessibility Testing to meet the needs of all users
• One-click bug logging via out-of-the-box integration with leading agile and test management tools like JIRA, Asana, Slack, Trello, and more
• Perform Geolocation Testing across 50+ countries
• Network throttling to check how your web app behaves in specific network conditions, including offline

2. Real Devices Testing Cloud

Ensure optimal mobile app performance with our Real Devices Testing Cloud. Our cutting-edge solution enables you to test for unhandled errors, UI/UX, performance, and functionality on a wide range of native and hybrid apps before they go live, ensuring seamless user experience across multiple devices and OS versions.

Here are some of the remarkable features:

• Perform manual & automated app testing to analyze & debug real-world scenarios
• Test anytime, anywhere, and accelerate your mobile app releases
• Improve device coverage and maximize ROI
• Debugging features such as crash logs, visual, device, app logs, and more
• Support for Appium, XCUI, Espresso, PlayStore, App Store, TestFlight, and more
• Dedicated real devices cloud for enterprises

3. Visual Regression Cloud

Eliminate visual UI bugs with AI-Powered Visual Regression Testing Cloud. Elevate your web application’s visual appearance and functionality. Gain early visibility on visual UI bugs and ensure error-free performance. Deliver seamless digital experiences.

The incredible features and functionalities include the following:

• Run automated Visual Regression tests on 3000+ different desktops and real devices to identify visual deviations
• Perform Pixel-to-Pixel Image & DOM comparison for every code change and ship visually perfect applications
• Ready 50+ Integrations with test frameworks like Cypress, Playwright Selenium, and more
• Seamless integration with your CI/CD pipeline and trigger visual regression tests on every deployment

4. Continuous Testing Cloud

Empower your enterprise with our Continuous Testing Cloud, enabling rapid testing and deployment of changes to your web and mobile applications up to 70% faster than traditional methods. Thus, with our cutting-edge solution, you can streamline your development process, accelerate time-to-market, and stay ahead of the competition.

Here are some of the fascinating features:

• On-prem like self-contained execution environment
• Hyper scalable, Hyper parallel 
• Supports all testing frameworks such as Katalon, Tosca, Selenium, Playwright, Cypress, and many more
• Integrable with your existing CI Pipeline, such as Jenkins, GitHub, Azure Pipelines, CircleCI, and many more

Some of the substantial business benefits it delivers comprise:

• Increased Release Velocity
• Reduce Cost by up to 50%
• Faster feedback to Developers
• Deep Insights & Observability

5. Integrated Test Intelligence

Unlock the power of test execution insights with our solution that provides unparalleled visibility into the quality of releases and trends. It enables data-driven decisions to improve future development and enhance application quality.

Here are the exciting features:

• Deeper and more actionable insights – Detailed and actionable test execution data, making it easier for your team to access all data in a single place
• Customizable dashboards – Experience endless possibilities with modules and widgets, enabling you to build custom dashboards and share metrics specific to your stakeholders
• Integrated and easy distribution – Close the gap between data, insight, and action for better and faster decision-making. Share real-time test execution data

The incredible value this feature delivers comprises:

• Smart test observability
• Historical analysis and failure RCAs
• Smart error classification
• No flaky test insights

After all, it empowers you to “Test Fast. Release Faster.”

To Summarize

So, empowered with our partner LambdaTest cloud testing platform, we deliver a world-class digital experience with quality releases and accelerated release velocity. In this fast-changing digital landscape, we ensure you stay ahead and win the game with our futuristic technology.

Conneqt with us to learn how we can take your business to the next level with our Unified Digital Experience Testing Cloud.